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Entreprise Rologis : avis de tempête sur le marché du transport de marchandises (ref.G2010)

Author

Listed:
  • Jordan Vazquez

    (CRISS - Centre de Recherche Interdisciplinaire en Sciences de la Société - UPHF - Université Polytechnique Hauts-de-France)

  • Marielle Audrey Payaud

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

La croissance du commerce mondiale dégringole depuis la crise économique de 2008. Cela s'explique par des éléments liés au ralentissement général de l'activité économique, mais également par des évolutions structurelles de la relation entre commerce et production économique. En France, ce ralentissement n'a pas empêché les exportations de biens et services d'accélérer. En 2015, le volume total des exportations a augmenté de 6,1%. Cette amélioration s'explique notamment par la dépréciation de l'Euro au cours de l'année 2015. Selon les prévisions de l'OCDE, le marché mondial du transport de marchandises pourrait quadrupler d'ci 2050 et dépasser les 40 milliards de tonnes. Afin de faire face aux géants du secteur, les entreprises de taille moyenne, à l'instar de Rologis, doivent développer de nouveaux services et repenser leurs stratégies pour fidéliser et conquérir des clients toujours plus exigeants.

Suggested Citation

  • Jordan Vazquez & Marielle Audrey Payaud, 2020. "Entreprise Rologis : avis de tempête sur le marché du transport de marchandises (ref.G2010)," Post-Print hal-03006344, HAL.
    • Handle: RePEc:hal:journl:hal-03006344
    as

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