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Reward crowdfunding, qui faut-il attirer en début de campagne

Author

Listed:
  • Ludovic Vigneron

    (IDP - Institut du Développement et de la Prospective - EA 1384 - UVHC - Université de Valenciennes et du Hainaut-Cambrésis - IAE - Institut d'Administration des Entreprises - UPHF - Université Polytechnique Hauts-de-France)

  • Karima Bouaiss

Abstract

In this study, we consider the impact of the way early backers' preferences interact with those of the platform's users on reward crowdfunding campaign success. We propose that campaign breakeven more frequently and more widely when they involve first backers with connexions locally dense in the network built based on common past support to crowdfunding project. They are abler to motivate people to back the project than if they first interest backers positioned as intermediation between communities. We provide evidences supporting those hypotheses using data from 9425 campaign launch through the French crowdfunding platform Ulule from July 2010 to September 2014. Furthermore, we also show that this effect is more important if these backers provide more funds at the beginning.

Suggested Citation

  • Ludovic Vigneron & Karima Bouaiss, 2018. "Reward crowdfunding, qui faut-il attirer en début de campagne," Post-Print hal-02995326, HAL.
    • Handle: RePEc:hal:journl:hal-02995326
    as

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