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Géo-optimisation du prix de vente par analyses factorielle et morphologique

Author

Listed:
  • Jérôme Baray

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Yves Soulabail

    (ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC)

  • Martine Pelé

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas)

Abstract

This article introduces a new method for optimizing the selling price of a product or service as well as the other parameters of the marketing mix by taking account supply and demand. The method consists of a multidimensional geographic segmentation depending on the characteristics of supply, and the automatic detection of business and strategic opportunities by morphological functions.

Suggested Citation

  • Jérôme Baray & Yves Soulabail & Martine Pelé, 2018. "Géo-optimisation du prix de vente par analyses factorielle et morphologique," Post-Print hal-02971092, HAL.
    • Handle: RePEc:hal:journl:hal-02971092
    DOI: 10.3917/rsg.291.0023
    as

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