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Créer son e-commerce

Author

Listed:
  • Olivier Andrieu
  • Jean-Marc Herellier
  • Philippe Usseglio-Nanot
  • Patrick Puillandre
  • Michelle Jean-Baptiste

    (CAM - University of Cambridge [UK])

  • Philippe Jean-Baptiste

    (UP1 FCPS - Université Paris 1 Panthéon-Sorbonne - Formation continue Panthéon Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Xavier Bouvier

Abstract

Cet ouvrage apporte les clés pour comprendre : - l'impact du digital sur les entreprises et l'évolution des modèles économiques - l'environnement juridique pour vendre en ligne en toute légalité et en toute sécurité - la création des supports : boutique en ligne, application, site mobile… - le choix des partenaires techniques et bancaires et les stratégies en termes de transport et de logistique - les techniques visant à promouvoir son activité e-commerce et à augmenter sa visibilité Public ciblé : - Étudiants en licence marketing, licence professionnelle e-commerce et marketing numérique, master marketing, master e-commerce. - Étudiants en DUT techniques de commercialisation, métiers du multimédia et de l'internet, BTS NDRC/NRC, BTS management des unités commerciales. - Étudiants en écoles de commerce et en écoles d'ingénieurs, étudiants en Bachelor, MBA. - Tout individu cherchant des réponses à la problématique de l'e-commerce.

Suggested Citation

  • Olivier Andrieu & Jean-Marc Herellier & Philippe Usseglio-Nanot & Patrick Puillandre & Michelle Jean-Baptiste & Philippe Jean-Baptiste & Xavier Bouvier, 2020. "Créer son e-commerce," Post-Print hal-02955346, HAL.
    • Handle: RePEc:hal:journl:hal-02955346
    as

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