IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02908563.html
   My bibliography  Save this paper

L’interactivité et l’immersion des visiteurs : nouvel instrument de marketing culturel

Author

Listed:
  • François Courvoisier

    (Haute école de gestion - HEG, ARC)

  • Antonia Jaquet

    (Haute école de gestion - HEG, ARC)

Abstract

Les institutions culturelles, à l'instar des musées, n'échap- pent pas à la déferlante des nouvelles technologies inte- ractives et immersives. Ces dernières correspondent-elles à de nouvelles pratiques culturelles, en particulier celles des jeunes visiteurs ? Ces nouvelles technologies sont- elles une opportunité d'attirer de nouveaux visiteurs, ou la menace de faire passer la forme avant le fond ? Cet article développe la nécessaire coexistence des éléments ludiques et éducatifs dans une perspective de stratégie marketing de transmission de la culture muséale.

Suggested Citation

  • François Courvoisier & Antonia Jaquet, 2010. "L’interactivité et l’immersion des visiteurs : nouvel instrument de marketing culturel," Post-Print hal-02908563, HAL.
    • Handle: RePEc:hal:journl:hal-02908563
    DOI: 10.7193/DM.060.67.71
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02908563. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.