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Collective marketing strategies and circular business models for valorising local food, agro-waste and by-products: Example of the olive oil chain

Author

Listed:
  • Mechthild Donner

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Taoufik Yatribi

    (ENA - Ecole Nationale d'Agriculture de Meknès)

  • Yamna Erraach

    (INAT - Institut National Agronomique de Tunisie)

  • Feliu López-I-Gelats

    (Universitat de Vic-Universitat Central de Catalunya, España)

  • Ivana Radic

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Fatma Jaafer

    (INAT - Institut National Agronomique de Tunisie)

  • Raquel Díaz Ruiz

    (UPC - Universitat Politècnica de Catalunya = Université polytechnique de Catalogne [Barcelona])

  • Judit Manuel

    (Universitat de Vic-Universitat Central de Catalunya, España)

  • Sandrine Costa

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Fatima El Hadad-Gauthier

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes)

Abstract

COLIVE Collective marketing strategies and circular business models for valorising local food, agro-waste and by-products: example of the olive oil chain)seeks to understand the socio-economic conditions of olive oil, olive waste and by-product valorisation for a transition to a circular economy in the Mediterranean area. The overall aim of this research is to research and understand the socio-economic conditions and processes of local food, agro-waste and by-product valorisation. Specific objectives: Understand the political conditions and individual farmers' and consumers' attitudes toward the valorisation of olive oil, its waste and by-products; Achieve a better knowledge of the processes of cooperation and innovation of groups of farmers and agrifood SMEs; Demonstrate the importance of three action levels for local food, agro-waste and by-product valorisation; Come up with recommendations for policy makers and business actors.

Suggested Citation

  • Mechthild Donner & Taoufik Yatribi & Yamna Erraach & Feliu López-I-Gelats & Ivana Radic & Fatma Jaafer & Raquel Díaz Ruiz & Judit Manuel & Sandrine Costa & Fatima El Hadad-Gauthier, 2020. "Collective marketing strategies and circular business models for valorising local food, agro-waste and by-products: Example of the olive oil chain," Post-Print hal-02895045, HAL.
    • Handle: RePEc:hal:journl:hal-02895045
    as

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