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« Les canalous » ou le « slow tourism » à la française qui s’internationalise
[«Les canalous» или «медленный туризм» во французском стиле, который становится международным]

Author

Listed:
  • Catherine Mercier-Suissa

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

En France, le secteur du tourisme fluvial est en plein essor. La prise de conscience de l'écologie contribue au développement de l'écotourisme. La France possède le plus grand réseau fluvial d'Europe (8 500 km) dont un peu plus de la moitié est consacrée à la navigation touristique et non commerciale. Dans ce contexte, nous présenterons la société familiale, « Les Canalous » positionnée sur le marché du tourisme fluvial et sa stratégie de développement.

Suggested Citation

  • Catherine Mercier-Suissa, 2019. "« Les canalous » ou le « slow tourism » à la française qui s’internationalise [«Les canalous» или «медленный туризм» во французском стиле, который становится международным]," Post-Print hal-02877877, HAL.
  • Handle: RePEc:hal:journl:hal-02877877
    as

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