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Typology of consumers based on the perceived proximity in direct selling: exploration of three forms of selling: French CSA (AMAP), farms shops and Markets
[Typologie des consommateurs en fonction de la proximité perçue en vente directe : exploration de trois formes de vente : AMAP, Points de vente collectifs et Marchés]

Author

Listed:
  • Catherine Hérault-Fournier

    (Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, LARESS - Ecole Supérieure d'Agriculture (Groupe ESA))

  • Anne-Hélène Prigent-Simonin

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

This paper presents an analysis of the scores of proximity perceived by consumers within the context of three short supply chains of food products: French CSA (AMAP), farm shop and market. Built on a sample of 579 individuals, this research shows 1 - that scores of perceived proximity are significantly different from a short supply chain to another, 2 –that it is possible to identify three types of consumers based on scores of perceived proximity: the intimates, the affiliates and the distants. These three types can be identified in each of the short supply chain studied

Suggested Citation

  • Catherine Hérault-Fournier & Anne-Hélène Prigent-Simonin, 2012. "Typology of consumers based on the perceived proximity in direct selling: exploration of three forms of selling: French CSA (AMAP), farms shops and Markets [Typologie des consommateurs en fonction ," Post-Print hal-02810659, HAL.
    • Handle: RePEc:hal:journl:hal-02810659
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02810659
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