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Evolution des stratégies de marque des entreprises agroalimentaires du Languedoc-Roussillon 1998 – 2010

Author

Listed:
  • Adélie Versepuech

    (Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Foued Cheriet

    (Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

L'étude a pour objectif de mettre en évidence les stratégies de marque des entreprises agroalimentaires du Languedoc-Roussillon en fonction de leur profil, tout en étudiant l'évolution de ces choix stratégiques entre 1997 et 2009. Pour cela, nous nous référerons dans cet article aux travaux réalisés précédemment sur l'enquête de 1997 (Aurier P. et J-P. Couderc, 2000) et sur celle de 2002 (Aurier P. et Rodhain A., 2003).

Suggested Citation

  • Adélie Versepuech & Foued Cheriet, 2012. "Evolution des stratégies de marque des entreprises agroalimentaires du Languedoc-Roussillon 1998 – 2010," Post-Print hal-02807589, HAL.
    • Handle: RePEc:hal:journl:hal-02807589
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    Keywords

    stratégie de marque;

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