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[The certification of quality by an AOC : a model of analysis]
[Certification de la qualité par une AOC : un modèle d'analyse]

Author

Listed:
  • Claire Chambolle

    (LORIA - Laboratoire sur les Organisations Industrielles dans l'Agro-Alimentaire - INRA - Institut National de la Recherche Agronomique)

  • Eric E. Giraud-Heraud

    (LORIA - Laboratoire sur les Organisations Industrielles dans l'Agro-Alimentaire - INRA - Institut National de la Recherche Agronomique)

Abstract

La concurrence internationale sur le marché du vin est caractérisée par une diversité des stratégies mises en oeuvre. Les auteurs proposent une analyse formalisée de l'arbitrage économique prévalant entre deux cas polaires de comportement stratégique des producteurs : une stratégie de marque purement privée et une stratégie de marque adossée à un système d'appellation d'origine contrôlée (AOC). Ils montrent comment ce dernier cas de figure peut être préféré par les producteurs mais qu'il comporte des risques de sous-investissement pouvant être préjudiciables au surplus des consommateurs.

Suggested Citation

  • Claire Chambolle & Eric E. Giraud-Heraud, 2003. "[The certification of quality by an AOC : a model of analysis] [Certification de la qualité par une AOC : un modèle d'analyse]," Post-Print hal-02670278, HAL.
    • Handle: RePEc:hal:journl:hal-02670278
    as

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