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« Green alliances » between businesses and environmental groups : reconciliation or reciprocal manipulation ?
[Les « alliances vertes » entre les entreprises et les associations de protection de l’environnement : une réelle réconciliation ou une « instrumentalisation » réciproque ?]

Author

Listed:
  • Gilles Grolleau

    (LAMETA - Laboratoire Montpelliérain d'Économie Théorique et Appliquée - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Naoufel Mzoughi

    (ECODEVELOPPEMENT - Unité de recherche d'Écodéveloppement - INRA - Institut National de la Recherche Agronomique)

  • Luc Thiébaut

    (CESAER - Centre d'Economie et de Sociologie Rurales Appliquées à l'Agriculture et aux Espaces Ruraux - ENESAD - Etablissement National d'Enseignement Supérieur Agronomique de Dijon - INRA - Institut National de la Recherche Agronomique, ENESAD - Etablissement National d'Enseignement Supérieur Agronomique de Dijon)

Abstract

« Green alliances » between businesses and environmental groups are based on mutual benefits and include several forms and degrees of cooperation. Despite promises of win-win results, several adverse effects could occur. We define and characterize green alliances. We study the main drivers of firms and activists participation in these partnerships and explore the risks of « reciprocal manipulation ». In addition, we briefly develop two cases of green alliances, the first one between Pollution Probe and the Canadian retailer Loblaws, and the second one between the WWF and the world leader in building materials Lafarge. Lastly, some policy considerations are stressed.

Suggested Citation

  • Gilles Grolleau & Naoufel Mzoughi & Luc Thiébaut, 2008. "« Green alliances » between businesses and environmental groups : reconciliation or reciprocal manipulation ? [Les « alliances vertes » entre les entreprises et les associations de protection de l’," Post-Print hal-02661130, HAL.
    • Handle: RePEc:hal:journl:hal-02661130
    DOI: 10.3917/reru.084.0617
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02661130
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