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The role of environmental cognitions in the economic valorization of products and touristic services
[Le rôle des cognitions environnementales dans la valorisation économique des produits et services touristiques]

Author

Listed:
  • Mehdi Moalla

    (Ministère de la Défense)

  • Amedee Mollard

    (GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper presents an analysis of products and tourist services differentiation in rural areas, that we call «cognitive differentiation». It is shown how environmental cognitions are at the origin of a positive interaction between environmental quality and purchase of quality products and tourist services. This environmental anchoring leads to a rigid demand for these bounds products and services, which favors the emergence of high prices differentials, source of rents. The first part shows how the relationship between tourism and environmental services is built through environmental cognitions (attitudes, beliefs, emotional experience). The second part highlights the joint valorization of environmental services and "terroir" quality products in the case of rural tourism in Baronnies, starting from an investigation carried out with tenants and owners of lodgings during summer 2003.

Suggested Citation

  • Mehdi Moalla & Amedee Mollard, 2011. "The role of environmental cognitions in the economic valorization of products and touristic services [Le rôle des cognitions environnementales dans la valorisation économique des produits et servic," Post-Print hal-02642728, HAL.
    • Handle: RePEc:hal:journl:hal-02642728
    as

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