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Understand the role of affective reactions in equity crowdfunding investment decisions: The contributions of behavioral finance and marketing
[Comprendre le rôle des réactions affectives dans les décisions d’investissement en equity crowdfunding : les apports de la finance comportementale et du marketing]

Author

Listed:
  • Christian Goglin

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE], IAE Dijon - Institut d'Administration des Entreprises (IAE) - Dijon - UB - Université de Bourgogne)

  • Philippe Desbrières

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE], IAE Dijon - Institut d'Administration des Entreprises (IAE) - Dijon - UB - Université de Bourgogne)

Abstract

This exploratory article focuses on understanding the role of affective reactions in equity crowdfunding investment decisions. To this end, affective phenomena are visited in the fields of behavioral finance and marketing. We mobilize several models, theories and concepts to sketch an original, integrative and coherent theoretical framework, through cross-fertilization. This reflection contributes to the preliminary conceptualization effort aimed at the emergence of new model proposals, adapted to the understanding of this new sector of activity.

Suggested Citation

  • Christian Goglin & Philippe Desbrières, 2020. "Understand the role of affective reactions in equity crowdfunding investment decisions: The contributions of behavioral finance and marketing [Comprendre le rôle des réactions affectives dans les d," Post-Print hal-02612350, HAL.
  • Handle: RePEc:hal:journl:hal-02612350
    DOI: 10.4000/fcs.4814
    as

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