IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02569854.html
   My bibliography  Save this paper

Organisations non-gouvernementales et médias sociaux : quelle perception de l'irresponsabilité sociale des entreprises ?

Author

Listed:
  • Aurore Hadamitzki
  • Lydie Nguyen
  • Jean-François Toti

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

Research on corporate social responsibility is extensive and continues to be attractive for academics and professionals. But very few studies are interested in the opposite concept, i.e. the social irresponsibility of companies. Yet companies in all sectors are often criticized by consumer associations for their irresponsible behaviors. Then, the purpose of this study is to explore the concept of corporate social irresponsibility through the study of the impact of non-governmental organizations in social media on the opinions of consumers (Internet users). Based on a netnography, three major results have emerged: (1) a form of gratitude towards the NGO that does not exclude questioning its legitimacy; (2) social media increases the activist performance of the NGO and (3) the NGO plays a key role in the life of the community around it. Finally, we describe the managerial implications and future research paths.

Suggested Citation

  • Aurore Hadamitzki & Lydie Nguyen & Jean-François Toti, 2019. "Organisations non-gouvernementales et médias sociaux : quelle perception de l'irresponsabilité sociale des entreprises ?," Post-Print hal-02569854, HAL.
    • Handle: RePEc:hal:journl:hal-02569854
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02569854. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.