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The future of technology in marketing; utopia or dystopia?

Author

Listed:
  • Paul Harrigan
  • Kristof Coussement

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Lancelot Miltgen

    (Audencia Recherche - Audencia Business School)

  • Chatura Ranaweera

Abstract

Our special issue attracted a lot of attention! The big question is did it answer the question; utopia or dystopia? Take a look for yourself. Across two issues, we present papers on the latest trends in marketing technology, from artificial intelligence (AI), to data mining, to influencers, to smart retailing. We also present papers on engagement, positive and negative, and the psychological impacts of technology in higher education. Into the second issue, we start with a piece on, not just publish or perish, but also the need to promote. We present papers with a more international context, and finish with concerns around privacy and justice.

Suggested Citation

  • Paul Harrigan & Kristof Coussement & Caroline Lancelot Miltgen & Chatura Ranaweera, 2020. "The future of technology in marketing; utopia or dystopia?," Post-Print hal-02566640, HAL.
    • Handle: RePEc:hal:journl:hal-02566640
    DOI: 10.1080/0267257X.2020.1744382
    Note: View the original document on HAL open archive server: https://hal.science/hal-02566640
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