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Faut-il se soumettre à la dictature de la transparence ?

Author

Listed:
  • Audrey Portes

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Anne-Sophie Cases

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Gilles N'Goala

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

This research proposes to explain the relationship between perceived transparency and trust in a digital environment. A literature review was carried out and a qualitative exploratory study on two samples validated the multi-dimensionality of the perceived transparency construct (objectivity, clarity, openness) using the perceptions of 16 customers and 12 managers. An online quantitative study (panel of 445 respondents) conducted on the perceptions of Amazon customers has then helped to develop a measurement scale of perceived transparency and to understand the role of transparency on trust development. As a result, perceived objectivity is a factor of trust whereas clarity raises distrust.

Suggested Citation

  • Audrey Portes & Anne-Sophie Cases & Gilles N'Goala, 2018. "Faut-il se soumettre à la dictature de la transparence ?," Post-Print hal-02563084, HAL.
  • Handle: RePEc:hal:journl:hal-02563084
    Note: View the original document on HAL open archive server: https://hal.science/hal-02563084
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