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The strategic opportunity of web site appropriation: the case of the independent hotel industry
[Le potentiel stratégique de l’appropriation du site web : le cas de l’industrie hôtelière indépendante]

Author

Listed:
  • Bénédicte Aldebert

    (LERASS - Laboratoire d'Etudes et de Recherches Appliquées en Sciences Sociales - UPVM - Université Paul-Valéry - Montpellier 3 - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Duc Luu
  • Marie-Christine Longe Monnoyer

    (Céres - UR Céres (Culture, Éthique, Religion Et Société) - ICT - Institut Catholique de Toulouse)

Abstract

The websites in the independent hotel sector institutions does not seam similar. The aim of this paper is to under-stand where do theses differences come from. Are there links between the website complexity, the hotel strategy, and the manager competencies? An empirical study was conducted among 266 hotels in France. It allows to assess the role of these links.The websites in the independent hotel sector institutions does not seam similar. The aim of this paper is to under-stand where do theses differences come from. Are there links between the website complexity, the hotel strategy, and the manager competencies? An empirical study was conducted among 266 hotels in France. It allows to assess the role of these links.

Suggested Citation

  • Bénédicte Aldebert & Duc Luu & Marie-Christine Longe Monnoyer, 2011. "The strategic opportunity of web site appropriation: the case of the independent hotel industry [Le potentiel stratégique de l’appropriation du site web : le cas de l’industrie hôtelière indépendan," Post-Print hal-02556274, HAL.
    • Handle: RePEc:hal:journl:hal-02556274
    Note: View the original document on HAL open archive server: https://hal.science/hal-02556274
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