IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02538888.html
   My bibliography  Save this paper

Do you want to comply with your socially responsible friend? Effects of the consumer perceived profile and the proximity with the message sender

Author

Listed:
  • Gilles Séré de Lanauze

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Jeanne Lallement

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Florence de Ferran

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

In a world facing growing environmental and social issues, the « responsible consumer » is considered today as a perfect consumer. In reality, though, many contradictions can be observed between growing positive consumer attitudes towards sustainable consumption, and their actual consumption behaviors. Beyond identified barriers such as price or consumer skepticism, the authors suggest that another kind of barrier, psychological in nature, might result from negative dimensions in the sustainable consumer perceived image. Based on an experiment with 363 French consumers reacting to a message from a responsible consumer friend of theirs, this study shows that in spite of a global positive attitude toward their responsible consumer friend, respondents' behavioral intentions are negatively impacted by some negative perceived dimensions regarding the responsible consumer image. Results also enlighten a moderating effect of respondents' own self-perception as a responsible consumer and perceived proximity with the message sender. Discussion and recommendations follow.

Suggested Citation

  • Gilles Séré de Lanauze & Jeanne Lallement & Florence de Ferran, 2019. "Do you want to comply with your socially responsible friend? Effects of the consumer perceived profile and the proximity with the message sender," Post-Print hal-02538888, HAL.
    • Handle: RePEc:hal:journl:hal-02538888
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02538888. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.