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Tourism Web Aceptance Model (TWAM) : A study of intention to book e-tourism product

Author

Listed:
  • Alia Besbes Sahli

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Patrick Legoherel

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

The tourism web acceptance model (T-WAM) is a model of consumers' acceptance of information technology (IT) designed for e-tourism. The model aims to explain intention to book tourism products online better than other models do. Results from a survey collected from 389 Tunisian consumers show that the T-WAM is more robust than other models and theories (e.g. TAM, TPB, DTPB, flow theory) to explain behavioral intention in the context of e-tourism. The explained variance of intention to book is about 51% (R² = 50.6%). Results are discussed in detail, and recommendations, limitations, and suggestions for future research are provided.

Suggested Citation

  • Alia Besbes Sahli & Patrick Legoherel, 2016. "Tourism Web Aceptance Model (TWAM) : A study of intention to book e-tourism product," Post-Print hal-02538802, HAL.
    • Handle: RePEc:hal:journl:hal-02538802
    DOI: 10.1177/1356766715607589
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    Cited by:

    1. Laddawan Kaewkitipong & Charlie Chen & Peter Ractham, 2021. "Examining Factors Influencing COVID-19 Vaccine Tourism for International Tourists," Sustainability, MDPI, vol. 13(22), pages 1-18, November.

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