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L'expérience du bien partagé et ses conséquences en termes de matérialisme : le cas des jouets

Author

Listed:
  • Dominique Carry

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Partager l'usage des biens se traduit-il par une diminution de ses achats et de l'attachement à la possession exclusive des biens ? Les résultats d'une étude qualitative exploratoire auprès d'enfants usagers d'une ludothèque, utilisant la technique projective des collages, montrent que le moment expérientiel se poursuit parfois par des acquisitions. L'immersion dans le monde du jouet dévoile que l'expérience vécue sert davantage à devenir un consommateur plus averti, qu'à réduire ses acquisitions.

Suggested Citation

  • Dominique Carry, 2015. "L'expérience du bien partagé et ses conséquences en termes de matérialisme : le cas des jouets," Post-Print hal-02531200, HAL.
    • Handle: RePEc:hal:journl:hal-02531200
    as

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