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Beyond B2C, how retailers (should) consider C2C practices in their omnichannel strategies

Author

Listed:
  • Elodie Juge

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

  • Tiphaine Chautard

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Isabelle Collin-Lachaud

    (SKEMA Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Elodie Juge & Tiphaine Chautard & Isabelle Collin-Lachaud, 2018. "Beyond B2C, how retailers (should) consider C2C practices in their omnichannel strategies," Post-Print hal-02521128, HAL.
    • Handle: RePEc:hal:journl:hal-02521128
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