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Les obstacles à la mise en place de l’économie de fonctionnalité : le cas du secteur de l’électroménager

Author

Listed:
  • Jean Noël Ouraga Breka

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Monyédodo Régis Kpossa

    (UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

This article aims to identify the obstacles to the establish- ment of the functional economy. According to the literature, two alternatives are available to companies wishing to adopt the functional economy: adapt their current business model or create a new one (Mont, 2002). In both cases, companies that choose to adopt the feature-based econo- my face the challenge of identifying and making the chang- es required for their business model (Meier and Massberg, 2004). Based on a survey (composed of open questions), conducted with 110 leaders of the appliance sector, we identified 3 types of barriers to the functional economy which are: the lack of success stories for companies that have already implemented the functional economy, the high costs associated with the introduction of the function- al economy, lack of business processes, necessary for the feature-based economy to effectively utilize existing data and technologies. It is important to note that the success of the functional economy is related above all to its acceptance by consum- ers; which is far from the case today.

Suggested Citation

  • Jean Noël Ouraga Breka & Monyédodo Régis Kpossa, 2019. "Les obstacles à la mise en place de l’économie de fonctionnalité : le cas du secteur de l’électroménager," Post-Print hal-02511461, HAL.
    • Handle: RePEc:hal:journl:hal-02511461
    DOI: 10.3917/qdm.192.0027
    as

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