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How can the art of living (art de vivre) make the French luxury industry unique and competitive?

Author

Listed:
  • Wided Batat

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Gwarlann de Kerviler

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

The French art of living (art de vivre), although an abstract concept, is strongly connected to the luxury goods industry. We refer to "French luxury" as a sector of excellence that merges culture, lifestyle, and historic luxury brands. Yet, although the French art of living is what can enhance the competiveness and the uniqueness of French luxury businesses of both old and emerging young brands, the concept of art de vivre is not defined in the literature and remains very abstract. In this conceptual article, we define the concept of the French art of living. We identify the five pillars, namely, culinary art and tasting, beaux arts (fine arts), haute couture, French literature, and the art of perfume that French luxury businesses can implement in developing a competitive advantage that is embedded in the French luxury culture.

Suggested Citation

  • Wided Batat & Gwarlann de Kerviler, 2020. "How can the art of living (art de vivre) make the French luxury industry unique and competitive?," Post-Print hal-02511246, HAL.
    • Handle: RePEc:hal:journl:hal-02511246
    DOI: 10.3917/maorg.037.0015
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    Cited by:

    1. Min-Pei Lin & Estela Marine-Roig & Nayra Llonch-Molina, 2022. "Gastronomy Tourism and Well-Being: Evidence from Taiwan and Catalonia Michelin-Starred Restaurants," IJERPH, MDPI, vol. 19(5), pages 1-24, February.

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