IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02504358.html
   My bibliography  Save this paper

Getting to the bottom of Pandora's Box

Author

Listed:
  • Andrea L. Micheaux

    (Université de Lille)

Abstract

This paper proposes that the consumer perspective has been overlooked in implementing Customer Relationship Marketing (CRM). Examples are given of how firms have ignored the consumer side of the CRM promise, misused customer data and failed to recognize and act upon the strategic implications of CRM. Correcting this is critical as firms move forward with data-driven marketing, in the light of the movement towards consumer empowerment. The paper explains how companies can use customer data to fulfil the neglected customer service promise and lighten the burden on consumers caused by excess marketing pressure while increasing profits.

Suggested Citation

  • Andrea L. Micheaux, 2013. "Getting to the bottom of Pandora's Box," Post-Print hal-02504358, HAL.
    • Handle: RePEc:hal:journl:hal-02504358
    DOI: 10.1057/dddmp.2012.38
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02504358. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.