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La perception de la responsabilité sociétale de l’entreprise et l’image perçue : combinaison de mesures et apports en marketing

Author

Listed:
  • Laurent Maubisson

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Camille Lebossé

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

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Suggested Citation

  • Laurent Maubisson & Camille Lebossé, 2018. "La perception de la responsabilité sociétale de l’entreprise et l’image perçue : combinaison de mesures et apports en marketing," Post-Print hal-02499704, HAL.
    • Handle: RePEc:hal:journl:hal-02499704
    Note: View the original document on HAL open archive server: https://hal.science/hal-02499704
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