IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02486304.html
   My bibliography  Save this paper

Is It A Healthy Product? Three Different Approaches To Appreciate The Healthy Character Of A Food Product On The Basis Of Its Packaging
[CE PRODUIT EST-IL SAIN ? Trois approches pour appréhender le caractère sain d’un produit alimentaire à partir de son packaging]

Author

Listed:
  • Nathalie Guichard

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Isabelle Muratore

Abstract

Is this food product healthy? The objective of this article is to compare three types of approach based, first, on the dietetic value of the products, the second, on the consumer perception of the healthy character through the observation of packaging and, finally, on the semiotic analysis of the packaging. The comparative analysis of these three approaches is carried out through the basis of a «dietetic healthy score», a «perceived healthy score» and a «signified healthy score». In particular, it shows that a strong meeting point of scores perceived and signified.

Suggested Citation

  • Nathalie Guichard & Isabelle Muratore, 2011. "Is It A Healthy Product? Three Different Approaches To Appreciate The Healthy Character Of A Food Product On The Basis Of Its Packaging [CE PRODUIT EST-IL SAIN ? Trois approches pour appréhender le," Post-Print hal-02486304, HAL.
    • Handle: RePEc:hal:journl:hal-02486304
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02486304. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.