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A Consumer Confronted With A Stockout : What Does He Or She Do ?
[LE CONSOMMATEUR FACE à UNE RUPTURE DE STOCK Comment se comporte-t-il ?]

Author

Listed:
  • Chantal Connan Ghesquiere

    (UPVM - Université Paul Verlaine - Metz)

Abstract

The increase in the number of articles referenced in stores has led to an increasing number of stockout. These incidents have a negative impact on retailers. Through a review of the literature, we have identified 18 factors which are likely to influence a customer who has been confronted with a stockout. The data used to study the impact of these various factors were collected during a study on diverse food products in a hypermarket. The logistic regressions used to analyze the data showed the dominating impact of situational factors as well as quality of the alternatives.

Suggested Citation

  • Chantal Connan Ghesquiere, 2011. "A Consumer Confronted With A Stockout : What Does He Or She Do ? [LE CONSOMMATEUR FACE à UNE RUPTURE DE STOCK Comment se comporte-t-il ?]," Post-Print hal-02483660, HAL.
  • Handle: RePEc:hal:journl:hal-02483660
    as

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