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Gebiete, zu Ihrem Ruf! Eine Bewerbung bei Isère Skigebieten
[Place, to your reputations! An application to Isère ski resorts]

Author

Listed:
  • Céline Desmoulins

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

Dans notre recherche, 30% des touristes venus pour la première fois affirment l'avoir fait suite à la recommandation d'un de leurs proches. Dans un environnement très contraint en termes de concurrence, mais aussi en termes d'enjeu environnemental, comprendre les mécanismes de recommandation semble une piste de développement que les responsables de stations doivent prendre en compte. Notre recherche, issue d'un travail de terrain sur cinq stations de l'Isère (Alpe d'huez, Deux Alpes, Chamrousse, les 7 Laux, Villard-de-Lans Corrençon) pendant les vacances d'hiver 2018, nous apprend que l'évaluation de la part du touriste, de la capacité d'une station à être un territoire intelligent au sens sociétal et environnemental du terme, est une des clés de voûte de la recommandation pour les touristes.

Suggested Citation

  • Céline Desmoulins, 2020. "Gebiete, zu Ihrem Ruf! Eine Bewerbung bei Isère Skigebieten [Place, to your reputations! An application to Isère ski resorts]," Post-Print hal-02473286, HAL.
    • Handle: RePEc:hal:journl:hal-02473286
    Note: View the original document on HAL open archive server: https://hal.science/hal-02473286
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