IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02468245.html
   My bibliography  Save this paper

A new classification of opportunism in co-creation platforms

Author

Listed:
  • Fatiha Boukouyen

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Joël Bree

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Nouredine Belhsen

    (ENCGT - École Nationale de Commerce et de Gestion de Tanger)

Abstract

Co-creation platforms are virtual platforms dedicated to a variety of contests launched by a seeker of a particular solution (e.g., brands). These contests are solved by different participants (e.g., individuals) having distinct skills, background, and resources (e.g., knowledge, time). These platforms are characterized by conflict of interests and uncertainty, and they are a place where everyone try their best to achieve their goals. As such, different behaviors may take place. This study focuses on opportunism which is one of the most prevalent and inherent behavior in co-creation platforms. Building on co-creation platforms and opportunism literatures, we investigate the role of opportunism in co-creation platforms. By using the method of Netnography in one of the leading international co-creation platforms, we found that opportunism could be constructive and destructive at the same time. Theoretical and practical implications are presented.

Suggested Citation

  • Fatiha Boukouyen & Joël Bree & Nouredine Belhsen, 2020. "A new classification of opportunism in co-creation platforms," Post-Print hal-02468245, HAL.
    • Handle: RePEc:hal:journl:hal-02468245
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02468245. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.