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The intensity of VoIP usage in Great Britain : users' characteristics and firms' strategies

Author

Listed:
  • Grazia Cecere

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], ADIS - Analyse des Dynamiques Industrielles et Sociales - UP11 - Université Paris-Sud - Paris 11 - Département d'Economie)

  • Nicoletta Corrocher

    (KITeS - Knowledge, Internationalization and Technology Studies - Università Bocconi)

Abstract

The article studies the intensity of usage of VoIP, analysing individual data on a sample of UK consumers collected by OFCOM in 2006. In particular, it examines the role of firms' strategies in affecting the intensity of usage and the degree of substitution/complementarity between VoIP and other communications means. It investigates the importance of firms' strategies and compares pure players with the network-based operators, in order to understand whether the existence of bundling offerings as opposed to very low prices may drive consumers of specific companies to use the service more intensively. The results show that, once the control for the characteristics of VoIP providers is included, the customers of telecom operators are more likely to use intensively VoIP services, suggesting that the subscription to bundled service can attract consumers to value added services. Furthermore, those who use frequently VoIP services exploit the PC-to-telephone and Phone-to-Phone functionality suggesting that usage intensity is associated with a higher sophistication of the users more than with the existence of local effects on PC-to-PC applications. Finally, age and work conditions also play a role with respect to the intensity of VoIP usage.

Suggested Citation

  • Grazia Cecere & Nicoletta Corrocher, 2011. "The intensity of VoIP usage in Great Britain : users' characteristics and firms' strategies," Post-Print hal-02413625, HAL.
  • Handle: RePEc:hal:journl:hal-02413625
    DOI: 10.1016/j.telpol.2011.04.004
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    Cited by:

    1. Lange, Mirjam R.J. & Saric, Amela, 2016. "Substitution between fixed, mobile, and voice over IP telephony – Evidence from the European Union," Telecommunications Policy, Elsevier, vol. 40(10), pages 1007-1019.
    2. Gerpott, Torsten J. & Thomas, Sandra, 2014. "Empirical research on mobile Internet usage: A meta-analysis of the literature," Telecommunications Policy, Elsevier, vol. 38(3), pages 291-310.
    3. Arnold, René & Hildebrandt, Christian & Tas, Serpil & Kroon, Peter, 2017. "More than Words: A global analysis of the socio-economic impact of Rich Interaction Applications (RIAs)," 28th European Regional ITS Conference, Passau 2017 169445, International Telecommunications Society (ITS).
    4. Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti, 2012. "An agent-based model of innovation diffusion: network structure and coexistence under different information regimes," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 7(2), pages 145-165, October.
    5. Jonathan Timmis, 2013. "Internet Adoption and Firm Exports in Developing Economies," Discussion Papers 2013-05, University of Nottingham, GEP.
    6. Lange, Mirjam R. J. & Šaric, Amela, 2014. "Deregulating fixed voice services? Empirical evidence from the European Union," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106864, International Telecommunications Society (ITS).
    7. Gerpott, Torsten J. & Meinert, Phil, 2016. "The impact of mobile Internet usage on mobile voice calling behavior: A two-level analysis of residential mobile communications customers in Germany," Telecommunications Policy, Elsevier, vol. 40(1), pages 62-76.
    8. Somosi, Agnes & Stiassny, Alfred & Kolos, Krisztina & Warlop, Luk, 2021. "Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 915-934.

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