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Session "Hot Topics" : thèmes émergents en recherche marketing

Author

Listed:
  • Amina Béji-Bécheur

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Madeleine Besson

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Laure Lavorata

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Sandrine Cadenat

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Christel de Lassus

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Rolla Hussant

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Présentation d'une étude sur les thèmes émergents en recherche marketing menée à la demande de l'AFM. Dans une première phase, le collectif de travail a identifié les thèmes prescrits par les institutions qui soutient la recherche et qui en définissent la politique au niveau national. Dans une deuxième étape, ces thèmes ont été confrontés avec ceux portés par les visions des chercheurs de la communauté académique en France.

Suggested Citation

  • Amina Béji-Bécheur & Madeleine Besson & Audrey Bonnemaizon & Laure Lavorata & Sandrine Cadenat & Christel de Lassus & Rolla Hussant, 2012. "Session "Hot Topics" : thèmes émergents en recherche marketing," Post-Print hal-02410024, HAL.
    • Handle: RePEc:hal:journl:hal-02410024
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    Keywords

    Recherche marketing; Hot topics;

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