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Est-on vraiment proche en vente directe- ? Typologie des consommateurs en fonction de la proximité perçue dans trois formes de vente : AMAP, Points de vente collectifs et Marchés

Author

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  • Catherine Hérault-Fournier

    (LARESS - Laboratoire de Recherche en Sciences Sociales - ESA - Agence Spatiale Européenne = European Space Agency)

Abstract

This paper presents an analysis of consumers scores of perceived proximity within the context of three short supply chains of food products : French CSA (AMAP), farm shops and markets. Built on a sample of 566 individuals, this research identifies three groups of consumers : the intimates, the affiliates and the distants. These three groups can also be identified in each of the studied short supply chains.

Suggested Citation

  • Catherine Hérault-Fournier, 2013. "Est-on vraiment proche en vente directe- ? Typologie des consommateurs en fonction de la proximité perçue dans trois formes de vente : AMAP, Points de vente collectifs et Marchés," Post-Print hal-02392479, HAL.
    • Handle: RePEc:hal:journl:hal-02392479
    DOI: 10.3917/mav.064.0167
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