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Le rôle de la culture dans la consommation de contrefaçon de luxe

Author

Listed:
  • Julia Pueschel

    (DRM ERMES - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Cécile Chamaret

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Béatrice Parguel

    (DRM - MLAB - Dauphine Recherches en Management - MLAB - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Consumer behavior in luxury goods, whether genuine or counterfeit, is driven by motivations that vary from country to country (Dubois et al., 2005, Veloutsou & Bian, 2008). Understanding these motivations is therefore an important issue for managers responsible for developing luxury brands internationally, as well as for public decision-makers in charge of the fight against counterfeiting, especially when the target countries vary in terms of cultural norms. This chapter aims at a better understanding of the role of culture in the consumption of luxury counterfeit goods. It takes place in the United Arab Emirates (UAE)

Suggested Citation

  • Julia Pueschel & Cécile Chamaret & Béatrice Parguel, 2019. "Le rôle de la culture dans la consommation de contrefaçon de luxe," Post-Print hal-02358266, HAL.
    • Handle: RePEc:hal:journl:hal-02358266
    as

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