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When more is not better: three common mistakes in health messaging interventions

Author

Listed:
  • Katherine Farrow

    (UPN - Université Paris Nanterre)

  • Gilles G. Grolleau

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

  • Naoufel Mzoughi

    (ECODEVELOPPEMENT - Ecodéveloppement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

Health messaging interventions frequently make three well-intentioned but mistaken choices in their communications strategies. To increase their persuasiveness, these messages frequently call attention to the greatest possible numbers of people engaging in undesirable behavior, victims of this behavior, and reasons why one should change the behavior. We raise recent research suggesting how and why the intuitively attractive more-is-better heuristic can be unproductive, and suggest ways to overcome these pitfalls.

Suggested Citation

  • Katherine Farrow & Gilles G. Grolleau & Naoufel Mzoughi, 2019. "When more is not better: three common mistakes in health messaging interventions," Post-Print hal-02355851, HAL.
    • Handle: RePEc:hal:journl:hal-02355851
    DOI: 10.1215/03616878-7893619
    Note: View the original document on HAL open archive server: https://hal.science/hal-02355851
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