Les rapports de développement durable : d'une logique globale à une logique locale. Le cas de total - raffinerie de Normandie

Sustainable development reports are part of the toolbox for corporate social responsibility. They often serve as a social and environmental showcase. They fit into a rationale of institutional communication with global aims. Firms are increasingly aware of the requirements set by local parties; their response must be in line with a "territorial logic" in order to ensure their legitimacy. The objectives of legitimacy and proximity appear coherent but are sometimes hard to make compatible. As part of its tools for corporate social responsibility, the firm studied herein (a refinery in Normandy belonging to the group Total) drew up a local sustainable development report. The conjugation of local and global sustainable development reports was evidence of a bottom-up approach in dealings with local parties. It was a source of information of a different sort; consulting local parties was an element in a participatory approach that fit into a process of collective learning.