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Empirical analysis of the antecedents of mobile phone penetration in sub-Saharan Africa
[Analyse empirique des antécédents de la pénétration de la téléphonie mobile en Afrique sub-saharienne]

Author

Listed:
  • Alain Sawadogo

    (ESMT - École Supérieure Multinationale des Télécommunications)

  • Chantal Ammi

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Despite the growth in mobile telephony, service diversity and the specific nature of the technology, many populations have not yet been able to benefit from it. This study proposes measurement instruments and a conceptual model to identify the factors affecting mobile penetration, based on an updated version of the united theory of acceptance and use of technology (UTAUT). The analysis reveals that the principal barriers to technology adoption in Africa are neither macroeconomic variables nor aspects related to the telecommunications sector. Instead they are related to consumer behaviour, in particular being able to access mobile top-ups in rural areas.

Suggested Citation

  • Alain Sawadogo & Chantal Ammi, 2018. "Empirical analysis of the antecedents of mobile phone penetration in sub-Saharan Africa [Analyse empirique des antécédents de la pénétration de la téléphonie mobile en Afrique sub-saharienne]," Post-Print hal-02331500, HAL.
    • Handle: RePEc:hal:journl:hal-02331500
    DOI: 10.1080/02255189.2018.1430021
    as

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