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Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study

Author

Listed:
  • Rajibul Hasan

    (ESC [Rennes] - ESC Rennes School of Business)

  • Yinggang Liu

    (ESC [Rennes] - ESC Rennes School of Business)

  • Philip Kitchen

    (University of Salford)

  • Mizan Rahman

    (University of Lincoln [UK])

Abstract

This article investigates the factors influencing mobile payment in China's bottom-of-the-pyramid (BOP) market via in-depth interviews with mobile payment users in several geographic regions in China. This article investigates factors influencing mobile payment adoption in the BOP context. The results show that product bundling, aftersale services, interference from other institutions, perceived corporate integrity, and monopoly and information opaqueness can influence mobile payment adoption in the BOP context. The findings will help practitioners understand and improve mobile payment adoption in the BOP context.

Suggested Citation

  • Rajibul Hasan & Yinggang Liu & Philip Kitchen & Mizan Rahman, 2019. "Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study," Post-Print hal-02329187, HAL.
    • Handle: RePEc:hal:journl:hal-02329187
    DOI: 10.1002/jsc.2289
    as

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