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Innovation Processes in Emerging Markets : Empirical Evidence from the Indian Insurance Industry

Author

Listed:
  • Mohit Anand

    (Fore School of Management)

  • Philippe Monin

    (EM - EMLyon Business School)

Abstract

How do organizations innovate to respond to emerging market issues? Building on a multiple-case research design, we study four cases of innovation in the Indian insuranceindustry. In the first stage of our analysis, we identify seven innovation processes: Demystification, technologization, bundlization, indigenization, retailization, commoditization and segmentation. In the second stage, we find that these seven processes serve as generic responses to three typical issues: management of meanings and values, accessibility and affordability that firms face in emerging markets. Our findings contribute to a better understanding of innovation processes in emerging markets.

Suggested Citation

  • Mohit Anand & Philippe Monin, 2013. "Innovation Processes in Emerging Markets : Empirical Evidence from the Indian Insurance Industry," Post-Print hal-02313122, HAL.
    • Handle: RePEc:hal:journl:hal-02313122
    DOI: 10.7202/1022219ar
    as

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