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The effects of real vs. virtual business planning as learning process

Author

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  • Alain Fayolle

    (EM - EMLyon Business School)

  • Narjisse Lassas-Clerc
  • Azzédine Tounés

Abstract

Entrepreneurship is broadly taught nowadays and courses` content varies widely. However, teaching the production of a business plan (BP) remains one of the more popular curricula formats. Research identifies the development of a BP as being the most important course feature of entrepreneurship programs. It is commonly considered that a new venture should start with a carefully written BP. However, there is very few discussion about how business planning is taught nor empirical evidence on the effectiveness of BP as a pedagogical method. A formally written plan can be regarded as a practical way of experiencing the entrepreneurial process and building a firm.

Suggested Citation

  • Alain Fayolle & Narjisse Lassas-Clerc & Azzédine Tounés, 2009. "The effects of real vs. virtual business planning as learning process," Post-Print hal-02312864, HAL.
    • Handle: RePEc:hal:journl:hal-02312864
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