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Créez un avantage concurrentiel grâce aux partenariats environnementaux

Author

Listed:
  • Ulrich Wassmer

    (EM - EMLyon Business School)

  • Guillaume Pain
  • Raymond Paquin

Abstract

À mesure que les dirigeants se rendent compte du potentiel concurrentiel des questions environnementales, de plus en plus d'entreprises intègrent les enjeux du développement durable à leur stratégie. Pour ce faire, elles doivent souvent trouver des alliés. Comment faire pour que ces partenariats environnementaux portent les fruits espérés ?

Suggested Citation

  • Ulrich Wassmer & Guillaume Pain & Raymond Paquin, 2016. "Créez un avantage concurrentiel grâce aux partenariats environnementaux," Post-Print hal-02312017, HAL.
    • Handle: RePEc:hal:journl:hal-02312017
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