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Enter The Open Innovation Matrix : how to (fully) open innovation processes ?

Author

Listed:
  • Julie Fabbri

    (EM - EMLyon Business School)

  • Delphine Manceau
  • Valérie Moatti

Abstract

Since Chesbrough's seminal work, open innovation (OI) has been a buzzword referred to constantly by many managers and academics. Beyond the pros and cons of being open to innovate, we address the questions of how to open up inbound innovation processes and how to manage the partnership portfolio through time. To do so, we base ourselves on the OI and strategic alliance literature. We then conduct a qualitative survey in 18 global companies famous for their OI practices. We thus show that OI approaches are not always based on extensive openness of external partnerships, and that companies can choose among three OI strategies : topic-oriented OI, partner-oriented OI or fully open approaches, which are not mutually exclusive. We also emphasize that they face a trade-off between breadth and depth of partnerships, which evolves over time.Comment ouvrir (pleinement) les processus d'innovation ouverte ? Depuis les travaux de Chesbrough, l'innovation ouverte (IO) est un concept employé de manière récurrente tant par les universitaires que par les praticiens. Dans ce travail, nous étudions les pratiques d'ouverture des processus d'innovation ainsi que la dynamique du management des portefeuilles de partenariats. Pour cela, nous nous appuyons sur les littératures de l'IO et des alliances stratégiques. C'est sur cette base que nous étudions 18 entreprises globales connues et reconnues pour leurs pratiques d'IO. Nous montrons que l'IO ne repose pas toujours sur un haut degré d'ouverture et un large faisceau de partenariats. Les entreprises peuvent choisir entre différentes stratégies d'IO qui ne sont pas mutuellement exclusives. Nous soulignons que les entreprises doivent arbitrer leurs choix de stratégie d'IO et que ces choix ne peuvent pas être figés dans le temps.

Suggested Citation

  • Julie Fabbri & Delphine Manceau & Valérie Moatti, 2016. "Enter The Open Innovation Matrix : how to (fully) open innovation processes ?," Post-Print hal-02311986, HAL.
    • Handle: RePEc:hal:journl:hal-02311986
    as

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