IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02310782.html
   My bibliography  Save this paper

Are front-of-pack labels legitimate? The explicative role of label format according to consumers’ nutrition expertise
[Les logos nutritionnels sont-ils légitimes ? Analyse de l'effet de leur format selon l'expertise nutritionnelle des consommateurs]

Author

Listed:
  • Lydiane Nabec

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

  • Philippe Mérigot

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Chantal Julia

    (CRESS (U1153 / UMR_A_1125 / UMR_S_1153) - Centre de Recherche Épidémiologie et Statistique Sorbonne Paris Cité - INRA - Institut National de la Recherche Agronomique - UPD7 - Université Paris Diderot - Paris 7 - UPD5 - Université Paris Descartes - Paris 5 - USPC - Université Sorbonne Paris Cité - INSERM - Institut National de la Santé et de la Recherche Médicale)

Abstract

To help changing nutritional practices of consumers and to improve their collective and individual well-being, a French law of 2016 organizes the affixing of a simplified and harmonized front-of-pack nutritional label. Several proposals were made during the debates, whether from academics or industrials and retailers. What is at stake for public authority is the reading of nutritional information by the consumers with a low nutrition expertise. Taking up this challenge implies that consumers grant legitimacy to these labels, especially the less expert consumers. With an online experiment with 18 098 consumers who participates in the NutriNet-Santé study, we show that the legitimacy of front-of-pack labels depends on the format of they adopt and consumers' nutrition expertise. These results help public authorities to choose the optimal format of front-of pack nutritional labels for a targeted segment.

Suggested Citation

  • Lydiane Nabec & Philippe Mérigot & Chantal Julia, 2017. "Are front-of-pack labels legitimate? The explicative role of label format according to consumers’ nutrition expertise [Les logos nutritionnels sont-ils légitimes ? Analyse de l'effet de leur format," Post-Print hal-02310782, HAL.
    • Handle: RePEc:hal:journl:hal-02310782
    Note: View the original document on HAL open archive server: https://hal.science/hal-02310782
    as

    Download full text from publisher

    File URL: https://hal.science/hal-02310782/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02310782. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.