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Bugatti, une marque de prestige. Interview de Monsieur Guy Caquelin, Marketing Manager Europe & Middle East, Bugatti

Author

Listed:
  • Sylvie Hertrich

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Cet entretien dit, explicitement ou non, beaucoup de choses intéressantes sur le marketing du luxe. C'est à ce titre qu'il est repris ici, de façon exceptionnelle. Il n'a pas subi de processus d'évaluation en double aveugle comme le reste du contenu de ce numéro spécial.

Suggested Citation

  • Sylvie Hertrich & Ulrike Mayrhofer, 2015. "Bugatti, une marque de prestige. Interview de Monsieur Guy Caquelin, Marketing Manager Europe & Middle East, Bugatti," Post-Print hal-02309730, HAL.
    • Handle: RePEc:hal:journl:hal-02309730
    DOI: 10.7193/DM.080.125.129
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