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Quand les créatifs contestent le crowdsourcing : une approche netnographique

Author

Listed:
  • Sophie Renault

    (Métabolomique et maladies métaboliques - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - INSERM - Institut National de la Santé et de la Recherche Médicale)

Abstract

When creatives contest crowdsourcing: A netnographic approach With crowdsourcing, many organisations use the crowd's resources and skills. The use of crowdsourcing offers many advantages for an organisation. However, some denounce the dark side of crowdsourcing. Creative people see crowdsourcing as the "gangrene" of their profession. Using a netnographic approach, this research explores the reasons why some creative people are opposed to crowdsourcing. In response to this kind of criticism, we make recommendations and suggestions to the platforms.

Suggested Citation

  • Sophie Renault, 2016. "Quand les créatifs contestent le crowdsourcing : une approche netnographique," Post-Print hal-02309530, HAL.
    • Handle: RePEc:hal:journl:hal-02309530
    DOI: 10.7193/DM.081.131.150
    as

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