IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02308605.html
   My bibliography  Save this paper

Le joueur social et connecté : une perspective d’analyse par la théorie de l’engagement comportemental

Author

Listed:
  • Lydie Belaud

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Sandrine Heitz-Spahn

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Hélène Yildiz

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

The social and connected gamer: an analysis by the behavioral commitment theory Although the market for the social and community games is growing quickly, these games have been little stu- died in marketing. The purpose of this article is to clarify the concept of social games and community games and to explain the process leading to the purchase of virtual objects, their main source of income. The analysis of individual interviews and a focus group conducted with gamers demonstrates that both the social game and the community game can be explained by the behavioral commitment theory (Kiesler, 1971) and the purchase of virtual objects is the result of the commitment process of the gamer. This article provides managers with solutions in order to promote the purchase of virtual objects.

Suggested Citation

  • Lydie Belaud & Sandrine Heitz-Spahn & Hélène Yildiz, 2017. "Le joueur social et connecté : une perspective d’analyse par la théorie de l’engagement comportemental," Post-Print hal-02308605, HAL.
    • Handle: RePEc:hal:journl:hal-02308605
    DOI: 10.7193/DM.084.77.94
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02308605. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.