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Les objets connectés peuvent-ils susciter une résistance de la part des consommateurs ? Une étude netnographique

Author

Listed:
  • Inès Chouk

    (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

  • Zied Mani

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Can smart and connected products generate consumer resistance? A netnographic approach This study focuses on consumers' resistance to smart and connected things through their discourses on the web. It provides insights into the barriers to their use and the factors that may hamper their growth. The netnographic study identifies three types of resistance factors : system-related factors, smart and connected things-related factors, and consumer-related factors. Moreover, it highlights two expressions of resistance : the "conspiracy" discourse and the "rational" discourse.

Suggested Citation

  • Inès Chouk & Zied Mani, 2017. "Les objets connectés peuvent-ils susciter une résistance de la part des consommateurs ? Une étude netnographique," Post-Print hal-02308568, HAL.
    • Handle: RePEc:hal:journl:hal-02308568
    DOI: 10.7193/DM.084.19.41
    as

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