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Les effets des m-services touristiques sur la proposition de valeur d’une ville

Author

Listed:
  • Arnaud Riviere

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Stéphane Bourliataux-Lajoinie

Abstract

The effects of tourist m-services on a city's value proposition In an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists, through a qualitative study carried out with 28 French tourists, of transposing the perceived value framework to a city context. In contrast to the growing inte- rest of destinations for m-services and the academic considerations in tourist marketing, the results challenge in part the ability of tourist m-services to increase the city's value proposition, as perceived by tourists during the pre-travel stage.

Suggested Citation

  • Arnaud Riviere & Stéphane Bourliataux-Lajoinie, 2017. "Les effets des m-services touristiques sur la proposition de valeur d’une ville," Post-Print hal-02308540, HAL.
  • Handle: RePEc:hal:journl:hal-02308540
    DOI: 10.7193/DM.085.101.119
    as

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