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L’effet « I can do it! » : le rôle du sentiment d’efficacité personnelle dans la satifaction à l’égard des aliments santé à orientation fonctionnelle

Author

Listed:
  • Aina Ravoniarison

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Mathilde Gollety

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

Abstract

The "I can do it!" effect: the role of personal self-efficacy in consumer satisfaction with functional food products This article aims to assess the role of the sense of personal self-efficacy (PSE) in the consumption of functional food products. Based on a study conducted on a sample of 664 consumers, we propose a PSE measurement scale adapted to the consumption of functional foods. The results reveal that personal self-efficacy plays a key role in predicting satisfaction, alongside perceived quality. PSE also mitigates the uncertainty perceptions induced by the purchasing and consumption of functional food products. PSE and perceived risk were used to derive a typology of three segments of functional food consumers. Strategies for the enhancement of PSE are suggested to improve the communication related to functional foods.

Suggested Citation

  • Aina Ravoniarison & Mathilde Gollety, 2017. "L’effet « I can do it! » : le rôle du sentiment d’efficacité personnelle dans la satifaction à l’égard des aliments santé à orientation fonctionnelle," Post-Print hal-02308507, HAL.
    • Handle: RePEc:hal:journl:hal-02308507
    DOI: 10.7193/DM.085.29.47
    as

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