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The impact of lived experience on the attendance of an event: lessons learnt from the Strasbourg Christmas Market
[Impact de l’expérience vécue sur la fréquentation d’un évènement : les leçons du marché de Noël de Strasbourg]

Author

Listed:
  • Herbert Castéran

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School, EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Claire Roederer

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School, EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

Abstract

Based on a case study of the Strasbourg Christmas Market (SCM), both a tourist venue and a temporary trading area, this study establishes links between the different dimensions of an experience, perceptions of authenticity, visitor purchasing behavior, and attendance frequency patterns. We identify three classes of visitor based on their different feelings and logics. The same experiential context does not trigger the same experience from each visitor's perspective, nor does it result in the same visit frequency and behaviors regarding the event. The perception of market authenticity is central to the experience and explains attendance.

Suggested Citation

  • Herbert Castéran & Claire Roederer, 2018. "The impact of lived experience on the attendance of an event: lessons learnt from the Strasbourg Christmas Market [Impact de l’expérience vécue sur la fréquentation d’un évènement : les leçons du m," Post-Print hal-02308077, HAL.
    • Handle: RePEc:hal:journl:hal-02308077
    DOI: 10.7193/DM.090.91.110
    as

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