IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02308066.html
   My bibliography  Save this paper

Les effets des activités promotionnelles et du service logistique sur la satisfaction et l’engagement des détaillants

Author

Listed:
  • Samy Belaïd

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Jérôme Lacoeuilhe

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

The effect of logistics and promotional activities on retailer satisfaction and commitment Logistical and promotional activities are two key instruments manufacturers can use to increase retailer satis- faction and commitment. Relationships between logistical and promotional activities and retailer satisfaction and commitment are explored using data from a survey of tobacco product retailers. Results support the positive association between logistics and promotional activities and retailer satisfaction, which mediates the relationship with retailer commitment. Survey data also suggest the presence of an interaction between logistics and promo- tional activities. A number of best practices are suggested for manufacturers wishing to increase their retailers' commitment.

Suggested Citation

  • Samy Belaïd & Jérôme Lacoeuilhe, 2018. "Les effets des activités promotionnelles et du service logistique sur la satisfaction et l’engagement des détaillants," Post-Print hal-02308066, HAL.
    • Handle: RePEc:hal:journl:hal-02308066
    DOI: 10.7193/DM.090.75.89
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02308066. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.